For Tire Calligraphy TC23/4 Heart Coeurt offering, the idea was simple, to introduce the inspiration for the color choices of the latest Concept / Offering, for the cotton and print likewise.
Nature with "Her" ever-changing temper, this of course being The Seasons, was a major influence this time around, and what would be more appropriate than a photo (+video) shoot out on the trails, in the woods and on the rock.
Speaking of "rock" we have created a new short film with a special soundtrack from a Croatian "stoner" rock group Rochelle, Rochelle. Even the name of the audio is fitting - we didn't want to change it - Erocktika.
And - back at it again, yes, of course, a special Spotify playlist was introduced, with the contemporary music from genres such as post rock - obviously, and post metal - to illuminate the vasteness of the Nature which was an amazingly great influence.
Concept / Project coordination / Model scouting / Model styling
As all Tire Calligraphy collections are neutral-gender, this was the main direction for the styling of the models, them of course being of both gender.
