Timberland Croatia - Advice Of An Icon FW25

In-house '9-5' project: Triple Jump / Timberland Croatia

Project

Yellow Boot Season in focus. Fashion meets Fashion.

A hyper local brand execution for Timberland and Timberland Croatia according to brand guidelines.

Goal:

To introduce the brand to a new, fashon-oriented audience and via PR to a broader fashion-oriented consumer.

To further position the brand as legacy and „future classic”.

Process:

1. Social media / digital

Advice Of An Icon local Authenticator / brand ambassadorship - partnering with a locally relevant young fashion brand - Klisab

A mix of "fashion + fashion": focus on social + PR (earned).

3. Event - Klisab FW25 fashion show

Supporting Zagreb/Croatian urban/fashion culture – staying authentic to the legacy (roots) of the brand. Goal: To further position the brand as „fashion classic”. To (re)introduce to broad audience and old/new generations of loyal fans.

More photos here

Concept / Project management / Budgeting / Experiential / Influencer marketing / Brand Ambassadorship Authenticators / Event branding + coordination

STATUS: Delivered