In-house '9-5' project: Triple Jump / Timberland Croatia
Project
Yellow Boot Season in focus. Music meets Fashion.
A hyper local brand execution for Timberland and Timberland Croatia according to brand guidelines.
Goal:
To (re)introduce the brand to broad audience and old/new generations of loyal fans.
To further position the brand as legacy and „future classic”.
Process:
1. Guerilla OOH
Following the revival of “90s/00s” trend of on the streets.
Communicating the global ambassador of the campaign (Skepta) – on the streets – to communicate the brand/campaign to a younger/broader audience.
Rationale: this type of “OOH” campaign fits as an addition to other channels of brand communication: in – store (VM), digital (social networks), PR, experiential (event).
2. Social media / digital
Advice Of An Icon local Authenticator / brand ambassadorship - partnering with a music promotor / manager, representative of Hip-Hop culture for 30+ years.
A mix of music + fashion: rap / hip-hop culture. Local photoshoot – focus on social.
3. Event - pinnacle part of the campaign
He’s The Preemo, I’m The Chemist World Tour - Zagreb
Supporting Zagreb/Croatian urban culture – staying authentic to the legacy (roots) of the brand. Goal: To further position the brand as legacy and „future classic”. To (re)introduce to broad audience and old/new generations of loyal fans.
More photos here
Concept / Project management / Budgeting / Experiential / Influencer marketing / Brand Ambassadorship Authenticators / Event branding + cooridnation
STATUS: Delivered
